Advantus Capital Management, a wholly owned asset management subsidiary of Securian Financial Group, has changed its name to Securian Asset Management, effective 1 May 2018.
The name change will help the St Paul, Minnesota-based asset manager build a stronger brand in the institutional asset management market. The company remains the same legal entity, with no change in ownership or control.
“Brand recognition is important, and by rebranding to Securian Asset Management, we expect to gain greater market awareness for our institutional asset management capabilities,” says David Kuplic, (pictured), Securian Asset Management’s president.
“Additionally, the timing of this change just makes sense. We are working more closely with Securian Financial than perhaps ever before, leveraging our collective expertise to build new, mutually beneficial capabilities in emerging growth opportunities like pension risk transfer. These new capabilities, along with our established areas of expertise, will serve as the base of our reinvigorated focus on external asset growth moving forward,” adds Kuplic.