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The Behavioral Investing Institute expands adviser training programme through Syntoniq Partnership

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The Behavioral Investing Institute has partnered with with Syntoniq, creator of the my3B assessment tool and a provider of behavioural finance and risk assessment technology. The Behavioral Investing Institute is a multifaceted behavioural training and coaching service for financial advisors, sponsored and offered by Toews Asset Management.

Advisors working with the Behavioral Investing Institute will get access to Syntoniq’s my3B assessment for client use. These advisors will also receive hands-on training to help them unlock the potential of this assessment, enabling them to potentially improve their client relationships and develop a deeper understanding of client tendencies and behaviours.

The my3B assessment is a distinct behavioural finance tool. My3B combines years of scientific research, client testing and refinement to offer a risk assessment and behavioural finance guide. The psychometric profiling tool can help clients and advisors uncover and understand their biases, behaviours and blind spots through a multistep assessment that takes roughly 10 minutes to complete. Alongside a report that maps out the findings and potential implications, it also produces a dynamic behavioural risk range. This numerical range helps advisors understand the appetite for risk of their clients, without confining them to a singular number.

“Working with Syntoniq was a natural fit for us because we want advisors to have a tool more sophisticated than a basic risk tolerance questionnaire that may just assess how a client feels about risk in the moment and may be influenced by recent market activity. Psychometric profiling on the other hand can identify biases that may lend to potentially harmful decisions around their investment portfolios,” says Dan Kullman, director of education training at the Behavioral Investing Institute. “At the core of our program, we want to enable advisors to have deeper connections with clients and get to the root of understanding client behaviours and tendencies. Many risk assessment tools only skim the surface, but Syntoniq dives deep in a way that we haven’t seen before. We want to offer our advisors cutting-edge technology and we feel that Syntoniq helps fulfil that goal.”

“Our assessment tool was designed to enable advisors to reinvent the client experience,” adds Brian Pasalich, co-founder and chief executive officer of Syntoniq. “Time and time again, advisors tell us that my3B has led to conversations they’ve always wanted to have with clients. Our tool allows them to open the door for these discussions. Through our assessment, not only do advisors better understand their clients, clients can begin to better understand themselves. No advisor can effectively offer guidance if the client is not in tune with their own goals and biases.”

Alongside the Syntoniq my3B assessment, the Behavioral Investing Institute is soon launching the Goalkeeper, a goals-based planning tool; and currently provides the Decision Matrix, which seeks to help clients understand how much certain variables could affect their decision-making process. As it grows, the Behavioral Investing Institute will seek to make additional upgrades to its offerings for advisors.

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