BNY Mellon has been appointed by Burberry Group plc as the successor depositary bank for its American Depositary Receipt (ADR) program.
Each ADR represents two ordinary shares and trades on the OTC market under the symbol "BURBY.” Burberry’s local shares trade on the London Stock Exchange under the code "BRBY."
Established in 1856, Burberry is a global British luxury brand with a heritage of innovation, craftsmanship and design. The Burberry business comprises five divisions: menswear, womenswear, childrenswear, accessories and beauty.
"We welcome Burberry as an ADR client and will work actively with them to build a targeted outreach program aimed at the global investment community,” says Christopher M Kearns, CEO of BNY Mellon's Depositary Receipts business. "Our team of experts provides a comprehensive suite of client support services, which will enable Burberry to unlock the full potential of its DR program."