BNY Mellon Investment Management has appointed Ryland Pruett as national sales manager for The Dreyfus Corporation and its mutual fund complex, with responsibility for leading the sales effort through broker dealers.
Pruett brings over 22 years of field sales and leadership experience to the Dreyfus organisation and is charged with building out the newly expanded sales force and to create efficiencies in total distribution.
In this newly created position, Pruett reports to Andrew Provencher, BNY Mellon executive vice president and head of US retail sales.
"Ryland has a strong track record in building momentum for mutual fund strategies through broker dealers," says Provencher. "He has led programmes that significantly grew fund sales while diversifying distribution channels and products. He also has demonstrated an ability to identify new business opportunities and take advantage of them.
"Ryland has an acute sense for driving better client interactions and promoting sales efficiencies through the extensive use of data, customer segmentation, predictive analytics, and other 'intelligent distribution' tools and techniques."
Pruett joins BNY Mellon from Neuberger Berman, where he was national sales manager for the wire house channel. While at Neuberger, he played a key role in building the sales force through two major expansions as well as raising and diversifying revenues within broker dealer distribution. Prior to joining Neuberger Berman, he held field sales and leadership roles at INVESCO.
