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Boutique law firm Kleinberg Kaplan refreshes brand with office move and new look

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Boutique law firm Kleinberg Kaplan has moved to a new office in New York and unveiled a new look, logo and practice emphasis for its online presence.The 63-lawyer firm, nationally ranked for its investment funds practice, has relocated to 500 Fifth Avenue across from Bryant Park and the New York Public Library in New York City. The new space in an Art Deco building at 42nd Street is a few blocks south of the firm’s former office at 551 Fifth Avenue. Among other features, the 46,000 square-foot space offers a large outdoor terrace and open meeting areas as well as glass interior offices with extensive natural light.

At the same time, Kleinberg Kaplan, which will celebrate its 50th anniversary next year, has relaunched its website debuting a new firm logo along with a fully updated visual design and platform showcasing the firm’s six core practice areas for its clients – Investment Funds, Real Estate, Corporate Transactional & Finance, Litigation & Risk Management, Tax, and Trusts & Estates. The site was enhanced to reflect the recent growth of the firm and to improve the overall user experience.

“As we approach our half-century mark next year, we felt it was a great moment for a firmwide refresh – both for our physical office space and our online and brand identity,” says Kleinberg Kaplan Managing Partner Andy Chonoles. He noted the firm continues its longtime concentration in representing hedge funds, private equity funds and other investors on their most sophisticated transactional, regulatory, litigation, tax and estates matters. “We are energized by our new space at one of New York’s historic intersections, as well as our revamped web presence. We’re coming off a terrific year of results and financial performance – our new location and brand identity are a great reflection of the firm’s strong position closing in on our 50th anniversary.”

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