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Confidence in mutual funds and advisers remains high, says IFIC

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Confidence is mutual funds remains high and satisfaction with advisers is still very strong, according to a survey of mutual fund investors in Canada by Pollara for the Investment Funds Institute of Canada. 

“In the midst of the financial crisis, confidence in mutual funds and in advisors remains positive. In such a turbulent year there was only a slight decline in confidence which shows that investors continue to regard funds as solid savings and investment vehicles,” says Joanne De Laurentiis, president and chief executive of the IFIC.

Pollara asked 1,002 Canadian mutual fund investors about their confidence in mutual funds to help them meet their financial goals, their reaction to market conditions, methods of purchase and the adviser’s role in the investment decision making process. 

The vast majority of mutual fund investors (83 per cent) report making their last mutual fund purchase through an adviser. 

“Even in the midst of the financial crisis, Canadian investors continued to invest in mutual funds. Ninety per cent say they are satisfied with their adviser’s advice and their adviser’s ongoing understanding of their risk tolerance,” adds De Laurentiis. 

The survey also found that funds continue to be popular – nearly one-half of investors purchased a mutual fund within the past year.

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