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Deutsche Börse launches new brand architecture for global IT offering

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Deutsche Börse Group has launched a new brand architecture for its global IT offering.

 
The “7 Market Technology” series branding scheme supports the group’s integrated business model and underscores the strategic IT objective to build and operate premium, innovative infrastructure.
 
“Licensing of our innovative infrastructure technology is one key element of our corporate growth strategy. With this new branding scheme, our IT expertise is reflected in a unique brand proposition. Deutsche Börse IT offers high-quality services throughout all phases of value creation and can contribute to the enhancement of our partners’ local market infrastructure,” says Hauke Stars, member of the Deutsche Börse executive board, responsible for IT and Market Data + Services.
 
“This branding scheme from a single source is the first of its kind in the exchange sector and it is scalable for further extension. Above all, 7 Market Technology establishes a framework for a compelling narrative of our corporate technology strategy,” says Simone Reinhold, head of cash & derivatives marketing, Deutsche Börse.
 
At present, the 7 Market Technology series comprises T7 and C7. T7 is the brand for the derivatives trading architecture currently used by Eurex Exchange and the International Securities Exchange. T7 will also be extended to the European Energy Exchange in the near future. The T7 trading architecture represents a state-of-the-art technology, defined by attributes like high-speed, unparalleled performance, outstanding efficiency, large capacity and throughput as well as exceptional reliability and availability. Its flexible design allows the creation of applications and functionalities unique to each market structure and client base as well as rapid technology upgrades.
 
The C7 clearing infrastructure is currently being developed by Deutsche Börse IT. It will be the next-generation clearing system, combining state-of-the-art technology both on a hardware and software level and will ensure more flexibility in the future for the introduction of new products and services by providing a low-footprint solution to the market. Eurex Clearing is the lead user with a launch planned for 2014.

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