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Efama names Jarkko Syyrilä deputy director general

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The European Fund and Asset Management Association has appointed Jarkko Syyrilä to the newly created role of deputy director general.

Syyrilä has been a member of the board of Efama since 2008 and will assume responsibility for regulatory activities.

Syyrilä joined the Investment Management Association in 2006 as head of European affairs in order to take forward the IMA’s initiatives to improve the single market on investment management. He moved on to become head of international affairs in 2007 and in 2008 was appointed director of international relations.

Syyrilä has worked for the Committee of European Securities Regulators in Paris since 2004 and was also the first Rapporteur of the CESR Expert Group on Investment Management. This latter role included coordinating CESR’s work in numerous areas including the transitional guidelines for Ucits III, eligible assets of Ucits and simplification of the cross-border notification procedure of Ucits.

He spent ten years at the Finnish Financial Supervision Authority working on the regulation and supervision of financial institutions.

He has been a member of the Ucits Contact Committee and the Finnish delegation where he negotiated the Ucits III Directives at the Council and in 2003 he drafted the Ucits III implementation into Finnish legislation at the Finnish Ministry of Finance.
 
Peter de Proft, director general of Efama, says: “Strengthening the asset management industry’s representation is one of Efama’s key priorities and we are very happy that Jarkko is joining our team. His reputation, knowledge and experience will undoubtedly be instrumental in contributing to Efama’s regulatory activities.”

Syyrilä adds: “I am thoroughly excited to join Efama at a time when the most profound changes of our lifetime are being prepared to European financial services regulation. It is absolutely vital for the long term savings of European consumers and for the whole future of the European economy that we get the regulatory reaction to the crisis right. Efama will play an important and constructive role in this process and I am proud to join the highly qualified Efama team to deliver our challenging agenda."

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