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FlexTrade Manish Kedia

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FlexTrade expands sales presence in APAC region

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FlexTrade Systems has appointed Tim Wong, Maroof Khan, and Dan Enstedt as Vice Presidents of Business Development, Multi-Asset Sales, for the company’s APAC region.

According to Manish Kedia (pictured), Managing Director of FlexTrade Systems Pte Ltd, in Singapore, multi-asset trading has gained a solid foothold in the APAC region on both the buy-side and sell-side. 

“Considering the growth of electronic trading in the area, it became paramount for us to expand our sales presence with a more regional focus,” says Kedia. “With Tim in North Asia, Maroof handling South East Asia and Dan covering Australia and New Zealand, FlexTrade is well positioned to improve our client services and support across the region.”

Based in FlexTrade’s Hong Kong office, Wong will focus on multi-asset EMS sales in North Asia. He comes to FlexTrade with more than 10 years of experience selling trading solutions for all asset classes across Asia. During this time he spent five years with TradingScreen, where he served as a core member of the team that built and sold the firm's multi-asset trading solution business in the APAC region. He was also responsible for managing TradingScreen's overall business presence in China. Previous to TradingScreen, he worked for five years in Bloomberg LP’s offices in Singapore, Hong Kong, and China selling Bloomberg’s terminals and execution management system (EMS).

Based in FlexTrade’s Singapore office, Khan will be responsible for multi-asset EMS sales in South East Asia. Prior to joining FlexTrade, Khan worked for Bloomberg LP, where he spent nearly two years selling their EMS solution in Singapore, the Philippines and India. Previous to Bloomberg LP, Khan spent five years with Instinet LLC in their UK, US, Hong Kong and Singapore offices with multiple responsibilities ranging from Trading Systems Specialist, Project Coordinator, and Assistant Vice President / Manager of their Asia trading operations team. 

With more than 10 years of experience in the FinTech / electronic trading space for both the buy-side and sell-side, Enstedt will spearhead the establishment of FlexTrade’s multi-asset business operations in Australia and New Zealand. He joins FlexTrade from SS&C Technologies’ Singapore office, where he was responsible for sales and business development of SS&C’s investment data management solution, Anova. Previously, Enstedt served for four years as a business development executive for Dion Global Solutions’ offices in Sydney, Australia, and four years as an account manager and sales representative for Neonet Securities offices in London and Stockholm.

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