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InvestingChannel launches audience matching tool

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InvestingChannel, a provider of digital media technology solutions to financial publishers and marketers, has launched ExactMatch-Institutional, an audience matching tool for marketers.

 
It aims to help marketers to reach and engage institutional investors.
 
Historically, campaigns were forced to cast a wide net to ensure that just a fraction of impressions were viewed by the intended audience.
 
ExactMatch targets institutional investors with 100 per cent accuracy.
 
“As technology has evolved, advertising and marketing technologies have organically started to converge. These advancements have paved the way for InvestingChannel to create capabilities like ExactMatch-Institutional that have been long overdue in the financial services industry,” says Nikesh Desai, CEO at InvestingChannel. “We are able to match our exclusive database of institutional investors so that we can target ads to them both inside InvestingChannel’s publisher group and cross-channels. This allows for pinpoint targeting of the largest breadth of institutional investors by firm and role.”
 
ExactMatch-Institutional’s coverage includes buy-side and sell-side entities. These include equity, fixed income and derivative asset classes in addition to mutual funds and hedge funds. The foundational data set is derived from SEC filings, certified investor information, public prospectuses and offering memorandums along with in-depth, grass roots research conducted by hundreds of analysts.
 
ExactMatch-Institutional’s exclusive data set is constantly monitored and updated, ensuring marketers are always interacting with their exact and intended segment. ExactMatch-Institutional pinpoints a precise target from among more than 150,000 institutional contacts at more than 50,000 firms, ensuring exact audience messaging alignment.

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