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Lincoln Financial Group Distribution appoints Beth O’Brien head of finance and strategy

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Lincoln Financial Group Distribution (LFGD), the wholesale and retail distribution subsidiary of Lincoln Financial Group, has named Beth O’Brien senior vice president and head of finance and strategy.

 
O’Brien (pictured) will help drive growth for Lincoln’s two distribution franchises: Lincoln Financial Distributors and Lincoln Financial Network.
 
O’Brien joins Lincoln from Genworth Financial, where she was vice president of life product development. 
 
Reporting to LFGD’s president, Will Fuller, O’Brien will lead all strategic efforts centred on maximising the value, vision, and strategic goals of both franchises. 
 
"Beth is a talented, creative business leader with vision and strong strategic skills," said Fuller. "She has a track record of driving results and we’re glad to have her on the team as we focus on our strategy of delivering superior value to our partners."
 
Lincoln ranks among the top insurance and wealth management companies in the US and is a consistent market leader in life insurance, annuities and full service retirement plans.
 
"I am honoured to join the Lincoln team. The company has a long and proud history, a solid reputation in the industry for being consistent, as well as a fantastic culture," says O’Brien. "I look forward to helping Lincoln capitalize on the opportunities that lie ahead, and reinforcing our value proposition to clients, distribution partners, shareholders and employees."
 
Prior to joining Lincoln, O’Brien held several leadership roles with Genworth Financial in Richmond, Virginia, spanning product development, distribution and operations. Most recently she was vice president of life product development. O’Brien joined Genworth as part of the initial public offering from General Electric in 2004.  During that time she was vice president of internal sales and the producer call centre.  From 2006 to 2007 she served as a national sales manager for Genworth’s annuity business, and in 2008 she was named vice president, business planning and process for the annuity division. That role was expanded in 2009 to include distribution strategy and the other product lines within the US life company.

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