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Manulife Asset Management highlights fixed income expertise with new campaign

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Manulife Asset Management has launched a new campaign designed to highlight its expertise as an institutional fixed income investment manager.

 
The firm, which has approximately USD91bn in global fixed income assets under management, is embarking on an online advertising push in major trade publications, and also has launched a new website featuring white papers, investment manager videos, links to webinars and related information.
 
"Institutional investors are looking for fixed income solutions that can offer higher yields, protection in a rising rate environment and diversification within their fixed income allocation as well as with other asset classes. Given that we field investment teams throughout North America and Asia, with strategies spanning global fixed income from core to long duration, and investment grade to high yield, we believe we are uniquely positioned to offer insight to our clients and other members of the institutional community," says Christopher Conkey (pictured), global chief investment officer, Manulife Asset Management.
 
Advertising began recently in Pensions & Investments, Institutional Investor, FundFire, as well as other online publications.
 
The website, which is optimised for tablets and smartphones, features white papers including:
 
"Balancing Risk and Return in Today’s Market”, which focuses on the choice between risk mitigation and return generation that plan sponsors face regarding their fixed income allocations in today’s challenging, low yield environment. It is accompanied by video commentary from from David Zielinski, managing director and fixed income product manager; Thomas C. Goggins, managing director and senior portfolio manager; and Daniel S Janis III, senior managing director and senior portfolio manager.
 
"Redefining Risk in US Treasuries”, which features commentary from Howard Greene, senior managing director and senior portfolio manager, US Core/Core Plus team, Janis and Goggins. The paper discusses the implications of holding US Treasuries, considers what is driving the market and how the risks inherent in this market are changing.
 
In "Benchmarks Today," accompanied by video comments from Greene, Zielinski, Janis and Goggins, the focus is on the inherent risks in today’s high quality, broad-based global and domestic fixed income benchmarks. With increased interest rate and concentration risk, these benchmarks may not deliver the same risk and return characteristics going forward that they have in the past — potentially holding higher risk while missing out on significant opportunities.
 
"Currency Wars," with accompanying video comments from Oscar Gonzalez, economist at Manulife Asset Management, delves into the risk of competitive currency devaluations, despite recent G7 and G20 pledges to let market forces determine exchange rates, as more countries face fiscal austerity and look to exports to sustain economic recovery.
 
"Capturing a World of Opportunity: Advantages of Global versus Non-US Fixed Income Exposure," acknowledges that with US Treasury yields near record lows and spreads on credit instruments back to levels last seen pre-financial crisis, the range of value-added options for fixed income investors is shrinking, while investment risks are rising. For investors prepared to look further afield, the inclusion of overseas bonds within a US dollar-bond portfolio can offer significant benefits, potentially enhancing returns and diversifying risk.
 
"The World is Our Oyster," looks at how plans, in a low yield environment, have chosen to shift a portion of their fixed income assets away from core domestic strategies, opening the opportunity set to include global bonds, lower quality high yield securities, emerging markets debt, and capital structure opportunities — all tools a manager of a global multi- sector strategy can take advantage of.
 
"The Changing Dynamics of Fixed Income Allocation" examines why the time may be right for investors to consider adding a global multi-sector fixed income strategy to their portfolios.

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