Sanlam Private Investments is to be renamed Sanlam Private Wealth as part of a rebranding exercise to mark the development of the Sanlam Group into a global business.
The UK business has adopted the same name now as its parent company in South Africa.
Craig Massey, Chief Executive of what is now Sanlam Private Wealth, says: “By adopting the same name as our parent company in South Africa, we are marking the evolution of our own UK-centric business to one that can bring a much wider range of resources to bear for our clients, from investment research to advisory and discretionary stockbroking. Our new name symbolises the final ‘hurdle’ in our evolution and we are looking forward to a successful future as Sanlam Private Wealth. There will be some obvious changes, in terms of the branding, while our portfolio managers have a much deeper research base to draw on that we could not have dreamt of a few years ago. Importantly, there will be no change to our commitment to providing a personal service. Our company values of transparency, innovation, passion and trust continue to be our guiding lights.
“Since 2003, under the leadership of Dr Johan van Zyl, the Sanlam Group has been transformed from a successful African life insurance company to a fully diversified financial services group with a global footprint. Now, following this transformation, the Group has carried out a brand rejuvenation, bringing our logo and brand positioning up to date to emphasise the fact that the Sanlam of today serves people from all walks of life and across a broad range of geographical locations.”