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RidgeWorth adds managing director of marketing

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RidgeWorth Investments has hired Ian Bachrach to fill the role of managing director of marketing.

 
Bachrach will be responsible for all aspects of RidgeWorth’s marketing. He will report to Jim Stueve, president of RidgeWorth Investments, and is a key member of the distribution organisation.
 
"Expanding the reach of RidgeWorth’s messaging, advertising and brand awareness for our funds and boutiques is an important goal for us," says Stueve. "We are confident his creativity and marketing experience will help us further develop our industry presence and expand relationships with our clients."
 
"I am excited by this tremendous opportunity," says Bachrach. "RidgeWorth is a young brand and rapidly growing investment firm with a successful track record of sophisticated product solutions. I am honoured to be leading an award-winning marketing team and to be part of that growth.”
 
Bachrach has more than a decade of marketing experience in the financial services industry. He spent the past nine years at Cetera Financial Group in various roles, most recently implementing strategic marketing programmes for its wealth management platform, as well as supporting recruiting and marketing objectives.
 

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