State Street Global Advisors, the asset management business of State Street Corporation (NYSE: STT), has announced its new brand name: State Street Investment Management.
The firm writes that the rebranding highlights the firm’s focus on growth and engagement with clients and partners, and its commitment to product innovation, in service of creating better outcomes for the world’s investors and the people they serve.
“Today marks a new chapter in our story – one that reflects our values, honors our rich heritage, and brings our vision for the future into sharper focus,” says Yie-Hsin Hung, President and Chief Executive Officer of State Street Investment Management. “Our new brand underscores our mission of investing in our clients as they invest in the markets, delivering tailored solutions, and prioritizing partnerships.”
In developing the new brand identity, State Street writes that it conducted research and solicited input and feedback from clients, investors and employees around the world. The update puts a stronger focus on the firm’s “One State Street” approach that aims to enhance collaboration across State Street Corporation and expand offerings for the benefit of investors globally, the firm says.
Founded in 1978 and headquartered in Boston, State Street Investment Management is the fourth-largest asset manager in the world, managing approximately USD4.67 trillion in assets† and serving a spectrum of clients, from institutional and individual investors to plan sponsors and financial advisors.
“State Street Investment Management is an essential partner to investors, offering them unparalleled expertise, unique insights, and both innovative and cost-effective solutions,” says John Brockelman, Chief Marketing Officer for State Street Investment Management. “We’re excited to unveil a new brand that communicates that promise. These changes to our brand strengthen our value proposition, simplify the way we go to market, and improve our clients’ experience across State Street.”
“To us, the word ‘investment’ is not just about the capital markets,” says Hung. “As a firm, we’re investing in our relationships, investing in innovation and investing in the future. We’re helping secure better outcomes for our clients, and we’re pleased to present a new brand name that reflects this.”
