Sumitomo Mitsui Trust Group is to brand the business under the new name of SuMi TRUST as a part of the international development.
The SuMi TRUST brand will continue to provide market coverage and sales support for SMTB’s Japanese equity investment strategies to institutional investors and intermediaries in the UK, Europe, Middle East and Asia.
Sumitomo Mitsui Trust Group is Japan’s largest asset management group and is creating the new brand identity to highlight the international identity of its newly created business model which combines banking, asset management, administration and real estate businesses.
The group’s Japan-based operations will continue to be called the Sumitomo Mitsui Trust.
SMTB with an AUM of USD556bn is Japan’s biggest trust bank formed by the merger of three of Japan’s leading trust banks in April 2012. SMTB principally serves institutional clients such as pension funds and government agencies domestically and has a significant market share in the Japanese pension fund market.
Hisaya Kambayashi, managing director, Sumitomo Mitsui Trust International in London, says: “Rebranding to SuMi TRUST outside Japan is an important step for us in developing a globally recognised asset management business and provides our London team with an international brand name, allowing us to distinguish ourselves clearly.
“Through SuMi TRUST, our clients will continue to benefit from our on-the-ground local knowledge and experience in the Japanese market and we will continue to provide award winning fund management across the Asian markets in general.”