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Zedra appoints MD in Singapore

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Zedra, a provider of in trust, corporate and fund services, has appointed Wendy Sim to lead the development of its Singaporean office, which will additionally support markets in North and South Asia.

Sim (pictured) has over 20 years’ experience working with ultra-high net worth clients across Asian markets, specialising in wealth management and estate planning for Asian corporate and high net worth individuals and their families.
 
She joins Zedra from HSBC Trustee (Singapore), where she was responsible for developing and delivering pan-Asian family governance solutions as well as assisting global families looking for Asian based structures.
 
Sim says: “Asian markets offer enormous prospects for growth for Zedra. Our company is perfectly placed to take advantage of this potential from our new base in Singapore, aligned to a worldwide network of offices in nine other jurisdictions.
 
“Asian clients have very specific needs and increasingly prefer a global wealth management solution. Our typical clients are likely to be multi-banked and seek an open architecture platform which will enable them to select specific expert advisers, according to their exact requirements. As an independent business, Zedra Singapore with its global network is perfectly placed to work with clients to meet this need.”
 
Niels Nielsen, group chief executive officer, says: “Wendy Sim’s appointment as the Zedra managing director for Singapore is integral to our growth plan for the Far East. Zedra’s approach is based on fresh thinking, independence and family ownership. We recognise the fact that Asian clients in particular will have needs that are very different from European families, where perhaps wealth has already passed through multiple generations. This is a key cultural difference and one which Wendy is well placed to understand, given her extensive experience and background.”
 
Sim is a former lawyer, who has specialised in trust litigation and structuring. In addition she has led family governance workshops for clients, is involved in advising on and establishing philanthropy related structures and was a member of the Charities Committee of HSBC Trustees in Singapore.  

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