Asset management firm Barings has launched a global brand advertising campaign that aims to show its commitment to meeting the changing needs and aspirations of its clients.
“Adaptability – the new look of partnership” is the central theme of the campaign, which will run through early December and will be seen in over 10 languages in markets across the US, Europe and Asia.
An initial focus on digital media will be augmented in coming months by print advertising in the world’s leading financial news outlets.
“Barings’ legacy is one of continuously adapting to meet the evolving needs of our clients, and investors in today’s challenging environment are telling us this is more important to them than ever before,” says Thomas M Finke (pictured), chairman and chief executive officer of Barings. “Barings is committed to being a strategic long-term partner to our clients, and we believe our ability to innovate and customise solutions across our global investment platform to meet a client’s specific needs is the essence of partnership.”
With more than USD280 billion under management and investment teams in the US, Europe and Asia, Barings combines experience across fixed income, equities, real estate and alternative asset markets with capital solutions including the direct origination of debt to finance clients’ capital needs.
