BSO, a global infrastructure and connectivity provider, has reported 40 per cent YoY revenue growth, alongside the expansion of its network to reach over 240 points of presence (PoPs), more than 40 cloud on-ramps, and the launch of advancements to its radio frequency and hollow-core fibre technology, during the pandemic.
BSO has experienced a 116 per cent increase in demand for its cloud solutions, hosting suites and managed services as the pandemic forced entire businesses online overnight. With this demand increase, BSO has seen its portfolio grow, with newly acquired partners and customers such as digital asset firm Bequant and Cryptostruct, an infrastructure for crypto traders.
“It’s an impossible choice for data-dependent businesses today,” says Michael Ourabah, CEO of BSO. “Often, businesses are forced to choose between the best technology or the best service, bespoke solutions or out-of-the-box products, global reach or local knowledge. Since our successful growth, we want to focus on expanding to deliver mission-critical digital infrastructure available for every business, and deliver it without compromise. Digital transformation is no longer an agenda item or a boardroom priority. It is an imperative that, if not addressed, represents lost revenue, now.”
BSO has introduced a campaign highlighting the importance of mission-critical infrastructure during these difficult market conditions with the aim of addressing the intensifying role of connectivity post-pandemic, and driving increased transparency in an industry shrouded by complexity. BSO is also launching a new brand focused on being ‘built for better’ – a position hailed by its clients resulting in a 98 per cent retention rate, highlighting BSO’s commitment to deliver without compromise.
“With the pandemic, our world has moved from being data-intensive to data-dependent,” says Anna Flach, Global Marketing Director, BSO.
“Frictionless web experiences, fast and critically reliable access to services, smooth customer interactions and business continuity used to be hallmarks for success but are now imperatives for doing business. Whilst the world is rapidly changing, BSO has gone through a significant growth journey and our visual identity needed to reflect this tectonic shift. Today, we’re more than a telco provider. We’re building the next generation of infrastructure. The new brand identity embodies BSO’s vision of a future where every business has the infrastructure critical to its mission.”
