MerQube, a technology-led research and index firm has announced a strategic partnership with Noonum, a purpose-built AI engine for thematic investment analysis.
The firm writes that, traditionally anchored in financial metrics and rigid taxonomies, the world of custom indexing is redefined through this partnership, enabling point-in-time indexes built around clients’ ideas, thoughts, intent, values, beliefs, and investment theses.
The firm writes that the partnership enhances MerQube’s ability to systematically identify, quantify, and implement thematic investment strategies with greater speed and analytical depth.
“By pairing Noonum’s agentic AI-driven thematic intelligence with MerQube’s institutional index calculation and governance infrastructure, the collaboration supports a more efficient path from investment thesis to investable benchmark and points to a new era in Agentic AI for thematic index creation.”
The firm writes that Noonum is powered by a proprietary and unique semantic knowledge engine to interrogate billions of data points extracted from diverse sources such as corporate disclosures, earnings calls, patents, and global news.
“The platform applies machine reasoning to detect and quantify direct and indirect involvement with investment themes across companies and the associated supply chains to construct deterministic, repeatable point‑in‑time indexes suitable for back‑testing and historical validation. This is a significant evolution from traditional LLM-driven methods which typically have challenges due to the limitations of probabilistic approaches.
“The thematic exposure analytics generated by Noonum inform MerQube’s index design process, creating highly customised indices that aim to exactly reflect the natural language articulation of a client’s investment thesis whilst also enabling:
“Systematic identification of thematic exposure beyond traditional industry classifications, which are often not equipped to assess new areas of investor interest e.g. Cobots or Neurotech
Evidence-based metrics for weighting, ranking, and rule construction
Identification of companies with both direct and supply-chain exposure to themes
Accelerated development timelines for customized thematic indices”
MerQube’s platform, The Garage, will feature selected thematic concepts within its InQubator, allowing clients to evaluate strategies and seamlessly transition into governed production.
“This partnership enhances both intelligence and execution,” says Vinit Srivastava, CEO and Co-Founder of MerQube. “The latest agentic AI capable of machine reasoning enables us to analyse thematic exposure at a scale and depth that goes far beyond what would be practical through manual research alone. Combined with our established index infrastructure, we can enhance the delivery of institutional-grade thematic benchmarks that are hyper-customised to exactly match investor requirements and bring them to market more efficiently.”
Shankar Vaidyanathan, Founder and CEO of Noonum says: “Noonum brings structure to unstructured data, while MerQube is a recognised leader in building specialised indexes from structured datasets. By partnering together, we’re introducing a new dimension to investing—one that’s expansive, dynamic, and empowers us to completely redefine the indexing landscape. From this point forward, imagination is the only boundary in the world of indexing.”
